Another nice feature of Twitter is that it lists the number of followers The Kid Network has at any given time. Let’s think about this for a minute. The newspaper and magazine industry tells you the circulation numbers for their publication. These numbers are real. The problem I have is that you don’t know how many people actually read that publication on this or that day, of the people that do read the paper you don’t know how many read your ad and of those how many does it relate too nor how many will actually carry out on your call. Often it is very difficult to evaluate what effect your advertising has on your business.
But remember, the number of followers that we have at any time is the number of people who have chosen to be there to view what is being presented to them. Are there any other advertising platforms that have this relationship? Sure, all of the online coupon sites. People choose to go there to look for deals. But do you know how many go there? Are the ones going there your customers? The use of Twitter is much more direct. You know the number of people who will see the ad and because of the immediate nature of the ad, you will see the results directly related to your advertising.
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